Vero celebrates small business with its Success Hub

Monday, 1 August, 2016

Vero has launched an interactive online platform to help SMEs benchmark themselves against notable business success stories.

The Success Hub is an online repository where SMEs can read success stories, obtain hints for achieving success and use the Vero ‘Success Meter’. This interactive tool provides users with a ‘Success Profile’ and measures them against similar businesses.

Business owners or managers can develop their Success Profile by answering a series of attitudinal and demographic questions. With this information, the tool will generate a comparison to other owners or managers who share the same Success Profile.

The initiative is part of a broader advertising campaign, launched today, which celebrates the successes of small and medium sized businesses.

The campaign focusses on the individual ambitions of five real-life business owners, particularly how they each define success. Each owner has their own definition of success.

While one owner is motivated by inspiring others to achieve their own success, others are driven by their ability to turn their personal passion into a commercial venture.

The one thing the owners all share is the desire to protect their success. The campaign’s ultimate message is: “No matter how you measure your success, Vero is there to protect it”.

Business owners are also given the chance to win a $20,000 business grant and a working lunch with Tristan White, a business owner whose company The Physio Co was ranked first in Business Review Weekly’s top-50 places to work in Australia in 2014. 

Brokerages that qualify as small businesses can also apply for this competition.

Featuring a mix of print, outdoor, social media and radio advertising, the campaign will run nationally from August until the end of November.