Champion brokers as trusted advisers in an era of change

By  Vero Insurance

We investigate the reasons why client trust in insurance has dropped sharply in the last year – and what brokers can do to turn the trend on its head.

Key Insights

  • All relevant measures of trust have decreased this year.
  • An increased number say that they can’t trust insurance brokers.
  • The most trusted brokers are those that undertake more in-depth analysis and provide better information to their clients.

Brokers need to work closely with clients on tasks and projects that demonstrate their expertise. By explaining your decision-making process, you will communicate the true value of your insights.

To see the full findings for 2019 and what they mean for brokers, download the report now:


  1. Veracity
  2. News and Insights
  3. SME Insurance Index
  4. Risk Management Insights

SME Insurance Index Library